JAMbassadors in the Mother City

JAM celebrated its official second JAMbassador tour in Cape Town over the Heritage Day long weekend. Our Cape Townian JAMbassadors, Street Styles Entertainment, collaborated with us on this festive occasion, bringing the energy, spirit and some smooth moves to our stores.

Our JAMbassadors represent all that we stand for and helped us create a fun-filled vibe for the event. Customers soon joined in on the infectious dance routines and had a blast! Many took part in the National TikTok Dance Challenge too, which was proudly done in our own stores.

The tour was a great success and was thoroughly enjoyed by all. It helped us to connect with our customers in a meaningful and memorable way. So here’s to many more JAMbassador tours! Look out for the next tour date…

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