Hey Mom! Bag your baby's favourite character merchandise, now at JAM!
School is back in session – give your baby the backpack she deserves... because she is your little princess.
So why not get her the most ADORABLE backpack in town, Princess Sofia from Sofia The First!!
We've got a wide range of cartoon character backpacks in store, to satisfy any babe.
Come visit your nearest store now – and grab official Princess Sofia merchandise for the lowest prices around.